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and master performers from the worlds of finance (Warren Buffett
which has had a profound effect on the company's performance
How do companies build a competitive advantage in the digital age
a veteran of the great colonial wars of Indochina
A Practitioner'S Guide To Account-Based Marketing 2E Economics and master performers from theBook Title: A Practitioner'S Guide To Account Based Marketing 2E ISBN: 9781398600874 By Author(s): BEV BURGESS; DAVE MUNN By Publisher: KOGAN PAGE Format: PB As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account based marketing, also known as client centric marketing, treats important individual accounts as
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