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Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience Philosophy transformation experts and MBA students

SKU: 70571065503
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transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations that are set to transform the business landscape

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ISBN: 9781590305843

ISBN: 9781984856593

Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience Philosophy transformation experts and MBA studentsBook Title: Business Unusual ISBN: 9781398602212 By Author(s): NATHANIEL NAHAI By Publisher: KOGAN PAGE Format: PB It all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values driven audience, often through digital first channels? Explore how your customers and your people demand more than business as

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