Joico Colorful Anti-Fade Shampoo 300ml Hand Wash one tube lasts longer than

one tube lasts longer than you'd expect if you're not using it as a face cream

buildable from barely-there to a proper flush

Two or three sprays in the morning hold through the office and into the evening without needing a top-up

Red berries and peony open soft and slightly fruity

Joico Colorful Anti-Fade Shampoo 300ml Hand Wash one tube lasts longer thanThe shampoo for colour treated hair that's tired of fading. Joico's formula keeps the dye where it's supposed to be in the hair, not down the drain by using a gentler pH and antioxidants that shield against oxidation. 300ml bottle, works on everything from a fresh tint to box bleach. Daily use won't strip; lather is light and the rinse is clean. Good for anyone who's invested in colour and wants it to last past the first three washes.